Pay Per Click Advertising

PPC involves the submission of your site as a "paid for" listing to many of the major search engines and portals which can direct new customers to your website. These search engines earn a small commission on every Click.

Benefits of a Pay Per Click Campaign

Good return on investment as every customer who sees the ad are targetted
Guaranteed Top Ten listings (depending on your inital cost per click)
Good analysis of results - every click through is tracked

Pay Per Click Packages

ICO3 offer a range of Pay Per Click Advertising packages. In each case we take an administration fee for the setting up of each campaign, for the placement of your keywords and for reporting the results of your campaign to you. The pricing packages below are subject to change for more complex campaigns. For details and to confirm pricing, please contact the office.

Initial Setup Packages.

£35 administration fee (per ad-group),
£25 (no reporting), £50 or £75 in click through charges

This service includes:

• Careful selection of up to 20 keywords for your website
• Keyword submission and resubmission
• Monthly reporting of server traffic and effectiveness of keyword choices.
• Keyword Administration
• Management of Account

Post Setup Packages.

Having completed your initial Pay Per Click package, we will then place you on one of three tariffs:

£50 - £25 administration fee and £25 in click through charges (no reporting)
£100 - £30 administration fee and £70 in click through charges
£150 - £35 administration fee and £115 in click through charges

Other Costs.

Monthly Report  -  £25 per report (mandatory)
Additional Campaign Setup  -  £25 per campaign

This targeted promotion campaign works on a pay as you go system, therefore you only pay when a potential customer clicks through to your website via the search engines. There are systems in place to prevent multiple clicking through to your site.

ICO3 charges you an initial set up fee at the beginning of your campaign to cover all the administration involved. When the money in your campaign runs out, we will take your listings off-line temporarily, until your account is topped up.

Monthly reports are sent out after the campaign has been live for 2 weeks, and then every subsequent 4 weeks. The report cost will be taken from the current credit. If there is not enough credit, a report will not be sent out. If a report is required weekly or fortnightly, this can be arranged for a fee.

Your site will appear in the top ten in most cases and even as the top listing, so long as your keywords are not very popular. So you will not appear top for "hotel" but you will for "Plymouth Hotel" or "Vegetarian Hotel".

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