The Customer already had an
existing E Commerce site but
it was not trading well, and
needed some new imputus and
ideas to build momentum in order to
move the online business forward.
We identified a range of issues with
the existing site including problems
with ease of use, child friendliness,
trust issues and poor photography.
The inventory was also out of date.
Usability is the key to success, and
we have made The Bear Works' website as easy to navigate
as possible. Extra functionality has
also helped to demonstrate the products
more effectively - for example, the sounds
for the voice boxes.