THE CHALLENGE
Simply Cornish Hampers is a strong brand with a good business proposition. However the site was not undergoing any online promotion or review process, and sales as a result were steadily decreasing.
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THE SOLUTION
ICO3's partnership model, using careful promotion and maintenance procedures, was ideal for this business.
We set up new Facebook, Twitter and LinkedIn pages, completely redesigned the website, rebuilt the inventory and introduced new features to the site to help users engage more with the brand. We started a link building process and a new PPC campaign and also introduced our own Newsletter system, importing over 5000 old customers into our database.
THE RESULT
The site launched just before Father's Day and we immediately made an impact by selling over £1000 worth of hampers.
By mid-July 2011 we had already doubled website sales from the previous month, website traffic was increasing dramatically and several new or renamed hampers were selling well.
Simply Cornish Hampers Website
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