THE CHALLENGE
The customer wanted a professional site with a fun twist. Initially starting as Mr Wallet, the site developed into the Plastic Wallet Shop as a more descriptive name for the website. The products are very specialist focusing around protective wallets and pockets for collectibles, memorabilia and important documents.
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THE SOLUTION
A site was developed by our in house designer incorporating the initial business idea of Mr Wallet as well as the professional feel of the Plastic Wallet Shop. A search engine optimisation approach was taken with very specific product names to capitalise upon low competition for certain keywords. Market research identified over 300 products to begin with and the range will expand as new products are discovered.
THE RESULT
The result of the website is a very professional but fun design backed by a strong SEO strategy that is seeing great returns. Searches are promising and search traffic is growing rapidly, backed by a strong pay per click campaign.
Plastic Wallet Shop
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