ICO3 Database Driven Websites

Database driven web pages, which are also called "dynamic web pages", redisplay information from one or several databases.  This might be a simple Excel or Access database or a special online database configured to deliver webpages - such as MySQL.   In very simple terms an online database can be compared to a Word Mail Merge -  web pages take fields from a database (or series of databases) and display them appropriately in different places on the page.    

The vast majority of news, financial and e-commerce websites are database driven.  This is because they need to integrate with up to date data in real time and also because they might have many hundreds of contributors to the content.   Also because several pages on the same site might use the same content then having a database to drive that content means you only have to change the data once to update several pages.

Static web pages always look the same and the content does not change unless you load a new page or you change the page yourself manually and then and upload the new version of the pages unto the server.  Static means that something does not change.

Dynamic pages do the opposite, they can change every time they are loaded and they can change their content based on what user does, like selecting a specific product or information item.

Benefits

ICO3 database driven websites use cutting edge Internet technology to deliver exciting and dynamic content to your web visitors.  We have built database driven sites for a variety of purposes  - from shopping carts and portals to bulletin boards and e-forums.    Our database driven sites are:

• designed carefully with your audience in mind
• structured to create maximum impact for your organisation or business
• fully maintainable by you without any need for expert help

The possibilities for your site are endless and each database project we do is always different. In each case we find that it is important to use the full range of capabilities above in order to give your visitors a rich experience and in the case of product databases it is especially important to be able to push special offers and relevant content to the user in order to push sales. 

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